D&AD: The Copy Book. D&AD

D&AD: The Copy Book


D.AD.The.Copy.Book.pdf
ISBN: 9783836528320 | 368 pages | 10 Mb


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D&AD: The Copy Book D&AD
Publisher: Taschen America, LLC



Problem: Make book aware to creative students, and create a sense of need for it. Wednesday, 27 March 2013 at 08:33. You'll ind this ad in the D&AD Copy Book. Solution: Create the 'one on one' experience. The Copy Book [D&AD Advert Entry]. Create a copy-based campaign to promote D&ADs refreshed edition of The Copy Book.¨BREIFAfter looking through some of the work in the book we realised that great copy, more often then not is simple copy. People like Damian Hirst on music videos (he had directed a few that year), Gilbert and George to judge illustration, and Will Self to sit on the copy jury. This work My copywriter and I turned up to see the Creative Director, who liked our book but he said they didn't take on students. It was written by Bob Levenson who was an integral part of the Bernbach crew that invented modern advertising. The highly acclaimed Copy Book on how advertisers create texts won him this years D&AD Award. His book design teams up with its reader. Incidentally, the carrot cover is reputed to be the worst selling D&AD annual of all time – legend has it that 500 copies were sold then the remainder stayed in a warehouse until pulped. If you have a copy, look after it. He was the 2011 UK Creative Circle President's Award winner and has won multiple D&AD Pencils, Gold and Bronze Lions at Cannes, the Epica D'or and a myriad of awards at Campaign's Big Awards.





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